Sales under $5 million/year?  Set your sales & profit goals higher.

There’s a lot more to reaching your sales goals than throwing up a website.  SEO, links, blogs, directories and articles are great – as long as they are a part of your marketing plan and not the whole of your marketing efforts.  With our help, you’ll blow past those goals in record time.

Most marketing plans are too weak or too expensive. 

Who are your prospects and what are their principle buying motivations?  How do you position your company and offering to differentiate them from the competitors?  What is your message and how does it motivate prospects to take the next step?  What do you say – online, in print or and/or in person?  Does your content sell or just tell?  How are you going to get the word out?  Who do you contact for free promotion and publicity?  Ads – are they worth the money or are there better, free sales lead generators?   How do you build free or low cost sales leads and prospect lists?  How do you assure solid repeat business or annuity revenues from your customer base?  Inbound or outbound telemarketing – what do you say to improve your conversion rate?  Phone or outside sales reps – how will you train them to be first time, high power closers?  Starting or growing your business and need startup funding, angel investment or venture capital – how do you get them to seriously consider you?

We work with you to create an effective product marketing plan that costs virtually nothing to implement.  In the experience of many of our clients, implementing the plans we help you develop makes reaching your sales goals a lock.  

If you are a small ecommerce company, a B2B or a B2C  with annual revenues less than $5 million that is launching a new product, looking to expand sales or trying to turn around a problem, we can help you quickly build sales and profits on a very, very low budget. 

Make us part of your team – Here’s where we will help.

• Target your market – market research, competitive analysis and target market identification that helps you concentrate on real buyers and not squander your budget and time on low probability sales prospects.
• Prospect & sales lead list building – low or no cost ways to build huge prospect lists
• Sales lead generation campaigns – mailers, sales letters, telemarketing, email campaigns
• Sales collateral that closes business – SEO rich website content, brochures, mailers, sales letters and other sales collateral that sell, not just tell.
• Publicity & image building campaigns – press releases, product announcements and feature articles for major national media as well as the web.  Our material gets published where it will generate high quality sales leads.
• Newsletters – regular, well written newsletters that prospects trust as outside, authoritative sources.
• Telemarketing – outbound scripts, not sales pitches that people listen to and buy from.  Inbound agent conversational scripts that help them close sales instead of sending out more information.
• RFP ( Request for Proposal ) and RFI ( Request for Information ) strategies that win, even when they’re trying to set you up to be the “stalking horse.”
• Sales training and presentations – A unique approach to selling that beats your competitors’ “try to get them to say yes” methods every time.
• Venture & Angel Capital plans – Clear, motivating plans that grab their attention instead of going directly into the trash can.

Want to build your business quickly and without a big marketing budget?  Call us today.

Ask the Experts

For a no-obligation, free review of your business and marketing needs, contact us at marketingandsales@earthlink.net or call us at 214.207.0670.